Monday, October 26, 2009

Network Marketing vs Network Affiliate

In my profession I have been asked to participate in dozens of network marketing programs. Every time I listen to the "pitch" I hear the same thing....convince people to buy this product that's the latest and greatest in the world. They all compete against each other on product AND the compensation plan is complicated. The other thing that always turned me off is the size of the investment to get started plus the required level of continued financial commitment for "inventory".

A few months ago I was introduced to Tampogo. If you haven't heard of it, google it and visit www.tampogo.com/krc, that's my page. So why did I get involved in an industry I just bashed? Because the BUSINESS MODEL is different and it makes business sense! Instead of competing on the next "save your life" product, they have created an online "store" with hundreds of every day items that are practical for everyone. They sell these at great discounts and pay a fee every time you and everyone you bring into the program buy something. Ever looked at how affiliate programs work? Most major retailers have one.

The concept is simple, we (the retailer) will pay for new business affiliates(ireps/network members) send our way. It's like having a huge sales team that is tracked when online purchasers are sent to the online store via an affiliate "link" or website. I got very interested in this when I was introduced to the Tampogo concept. It makes so much sense that I have created a website with numerous useful and very practical products (affiliate links) on it for small businesses www.raendrop.com


Tampogo is about to introduce things that I don't believe have ever been done in this industry. I encourage anyone that has a drop of entrepreneur blood in them to seriously check this out. They call it the President's Circle which is closer to other network marketing compensation plan efforts but this one has a huge twist! The products they are going mass market will also be placed in brick and mortar stores and the sales of those products will generate extra commissions for the network members...huge potential!!

Kudos for the model and guts to create something different. Viva netowrk AFFILIATES!!

Thursday, October 1, 2009

Virtual Office - Save Thousands!

I am absolutely amazed at the quality & pricing of some great applications/services out there that allow you to setup a business and operate as if you had a complete staff and had invested tens of thousands of dollars in infrastructure.

I've been in business for over 2 decades. In that time I have setup or help setup dozens of companies and offices. Where does the majority of investment go? Well outside of the physical location (leasehold improvements) and the product (assuming you're selling one), it goes to infrastructure and marketing. You know, a phone system, fax, flyers, brochures, lead lists and services and of course the salaries for the people to answer your phones, send your faxes and contact and track your potential customers.

For all those people that find themselves without a job and considering starting up their own business, allow me to introduce some applications and services that might allow you to open your own business for much less than you were originally thinking

1. If you don't need a physical location don't get one (this is just common sense, no application or service). Setup a website at either 1and1 or Go Daddy. It's very inexpensive and very easy to create and edit.

2. Phone System - most people have a cell phone and that's great but you have no help this way. Try Give the Impression of a Large Corporation with Virtual Call System! Toll Free 800 Number which gives you all the services of a normal phone system (PBX) and a receptionist for next to nothing and you can pay monthly.

3. Fax System - this one is easy. Just get an eFax Annual Subscription and be done with it.

4. Contact Management - So this has never been my strong point but this product is amazing. Please evaluate this, you will be doing yourself a favor. Free Trial of iContact

5. Legal Entity - don't forget to protect yourself. If you need a complex structure because you will have partners or outside financing, go see an attorney and get it done properly. If you're going at it alone, you can do it yourself at Legal Zoom

For your convenience I've put banners to these sites just to the left of this blog. Just click and evaluate. These are also located on my personal website www.raendrop.com.

Good luck to you all,

Victor

Thoughts and lessons learned in my quest to educate those in a position to influence others, to understand their role and hopefully become very successful leaders and mentors.