Monday, October 26, 2009

Network Marketing vs Network Affiliate

In my profession I have been asked to participate in dozens of network marketing programs. Every time I listen to the "pitch" I hear the same thing....convince people to buy this product that's the latest and greatest in the world. They all compete against each other on product AND the compensation plan is complicated. The other thing that always turned me off is the size of the investment to get started plus the required level of continued financial commitment for "inventory".

A few months ago I was introduced to Tampogo. If you haven't heard of it, google it and visit www.tampogo.com/krc, that's my page. So why did I get involved in an industry I just bashed? Because the BUSINESS MODEL is different and it makes business sense! Instead of competing on the next "save your life" product, they have created an online "store" with hundreds of every day items that are practical for everyone. They sell these at great discounts and pay a fee every time you and everyone you bring into the program buy something. Ever looked at how affiliate programs work? Most major retailers have one.

The concept is simple, we (the retailer) will pay for new business affiliates(ireps/network members) send our way. It's like having a huge sales team that is tracked when online purchasers are sent to the online store via an affiliate "link" or website. I got very interested in this when I was introduced to the Tampogo concept. It makes so much sense that I have created a website with numerous useful and very practical products (affiliate links) on it for small businesses www.raendrop.com


Tampogo is about to introduce things that I don't believe have ever been done in this industry. I encourage anyone that has a drop of entrepreneur blood in them to seriously check this out. They call it the President's Circle which is closer to other network marketing compensation plan efforts but this one has a huge twist! The products they are going mass market will also be placed in brick and mortar stores and the sales of those products will generate extra commissions for the network members...huge potential!!

Kudos for the model and guts to create something different. Viva netowrk AFFILIATES!!

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Thoughts and lessons learned in my quest to educate those in a position to influence others, to understand their role and hopefully become very successful leaders and mentors.